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7 Steps to Getting Publicity for Your Small Business
By Marcia Passos Duffy
Part 1: Why Publicity?
You’re running a small business on a limited budget. You are wearing more hats than
you can even remember on a given day. Sorry folks, but I’m going to ask you to put on
one more hat! This hat is often overlooked but can be the key to getting more business:
Publicity.
Why publicity? After all, aren’t you already spending money on advertising?
Publicity is the champion of small businesses because there is one remarkable difference
between advertising and publicity.
Advertising, while equally as important in your marketing plan, is tooting your own
horn. Not a bad thing! But, publicity is seen as someone else doing the tooting for you.
Which do you think carries more weight with your potential customers?
In this series I will outline, step-by-step, how you can achieve the publicity you need to
create excitement about your business.
We will look at how to create a publicity plan, when you should write a press release,
how you can maximize your website presence and more!
Next: Part 2-How to Create a Publicity Plan
About the author: Marcia Passos Duffy is an independent writer and publicity consultant.
Learn more about how she can help your small business get recognized!
By Marcia Passos Duffy
Part 1: Why Publicity?
You’re running a small business on a limited budget. You are wearing more hats than
you can even remember on a given day. Sorry folks, but I’m going to ask you to put on
one more hat! This hat is often overlooked but can be the key to getting more business:
Publicity.
Why publicity? After all, aren’t you already spending money on advertising?
Publicity is the champion of small businesses because there is one remarkable difference
between advertising and publicity.
Advertising, while equally as important in your marketing plan, is tooting your own
horn. Not a bad thing! But, publicity is seen as someone else doing the tooting for you.
Which do you think carries more weight with your potential customers?
In this series I will outline, step-by-step, how you can achieve the publicity you need to
create excitement about your business.
We will look at how to create a publicity plan, when you should write a press release,
how you can maximize your website presence and more!
Next: Part 2-How to Create a Publicity Plan
About the author: Marcia Passos Duffy is an independent writer and publicity consultant.
Learn more about how she can help your small business get recognized!
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